Click here to download the 2009 NMAS White Paper: Engaging the New Influencers
Panelists
Richard Edelman
President and Chief Executive Officer,
Edelman
Dan Gillmor
Director, Knight Center for Digital Media Entrepreneurship
David Kirkpatrick
Senior Editor,
Fortune
Nick Wrenn
Vice President, International Digital Services, CNN
Jim VandeHei
Executive Editor and co-founder,
Politico
Shelby Coffey
Senior Fellow & Trustee,
Newseum
Jack Bergen
Vice President,
Communications, Alcoa, Inc.
Susan Bishop
Director, Employee Marketing, General Electric
Jason Greenspan
Strategic Communications Director,
McDonald's Corporation
Gary Grates
Pres. and Global Managing Dir., Change and Employee Engagement, Edelman
Mike Slaby
Chief Technology Strategist, TomorrowVentures
Debbie Curtis- Magley
Public Relations Manager,
UPS
David Liu
SVP/GM, People Networks, AOL
Nancy Ruscheinski
President and COO, Edelman U.S.; Chairman, Edelman Digital
Alexandra Wheeler
Director of Digital Strategy, Starbucks
Aaron Lilly
Senior Marketing Manager, Microsoft
Greg Matthews
Director of Consumer Innovation
Humana
Richard Brewer Hay
Chief Blogger,
eBay
Rick Murray
President,
Edelman Digital
Bob Shrum
Senior Counselor
Tony Blankley
Executive Vice President, Global Public Affairs, Edelman
Rob Rehg
Regional President,
Edelman Washington, D.C.
Earl Whipple
Senior Director, Business Communications and Digital Media, AstraZeneca
Marc Monseau
Director of Corporate Communications,
Johnson & Johnson
Virginia Cox
Senior Vice President, Comm. and Strategic Initiatives, CHPA
Laura Gordon
General Manager, Health Policy & Public Affairs, Edelman Washington, D.C.
Clay Johnson
Dir., Sunlight Labs (Sunlight Foundation); formerly Co-Founder, Blue State Digital
David Almacy
SVP, Edelman Digital Public Affairs, formerly Dir. Internet Operations, The White House
Mike Krempasky
Executive Vice President, Digital Public Affairs, Edelman
Dan Morrison
Founder and Director, 1Well
Doug Ulman
President and CEO,
The Lance Armstrong Foundation
Kira Marchenese
Director of Online Communications, Environmental Defense Fund
Peter Segall
Managing Director, U.S. Health Public Affairs Practice, Edelman
Brian Snyder
Senior Manager, Interactive Comm. and Knowledge Management, Whirlpool
Lee Aase
Manager, Syndication and Social Media, Mayo Clinic
Marcel Lebrun
CEO, Radian6
Natasha Fogel
Executive Vice President, Global Analytics and Measurement, StrategyOne
Steve Rubel
Director of Insights, Edelman Digital
David Weinberger
Author, Blogger and Fellow, Harvard Berkman Center for Internet & Society
Peter Spande
Vice President, Sales, Federated Media
Derek Creevey
Chief of Staff, Edelman
Wednesday, June 10

10:45   From PR to Public Engagement


                    Richard Edelman, President and Chief Executive Officer, Edelman


11:30   The State of Media: Today and Tomorrow

  • Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship and Kauffman Professor of Digital Media Entrepreneurship, Arizona State University
  • David Kirkpatrick, Senior Editor, Fortune
  • Nick Wrenn, Vice President, International Digital Services, CNN
  • Jim VandeHei, Executive Editor and co-founder, Politico
Moderated by Shelby Coffey, Senior Fellow & Trustee, Newseum


1:30   Employee Engagement: Encouraging New Conversations
  • Jack Bergen, Vice President, Communications, Alcoa, Inc.
  • Susan Bishop, Director, Employee Marketing, General Electric
  • Jason Greenspan, Strategic Communications Director, McDonald's Corporation
Moderated by Gary Grates, President and Global Managing Director, Change and Employee Engagement


2:30   Advancing Reputation: Every Organization is a Media Company
  • Mike Slaby, Chief Technology Strategist, TomorrowVentures; formerly Chief Technology Officer, Obama for America; Technology Director, Presidential Transition Team
  • Debbie Curtis- Magley, Public Relations Manager, UPS
  • David Liu, SVP/GM, People Networks, AOL
Moderated by Nancy Ruscheinski, President and Chief Operating Officer, Edelman U.S.; Chairman, Edelman Digital


3:30   Crowdsurfing: Engaging Consumers Moderated by Rick Murray, President, Edelman Digital


Thursday, June 11
8:00   The New Era in DC: A discussion with Bob Shrum, Political Consultant (D) and Tony Blankley, Political Consultant (R) Introduced/Moderated by Rob Rehg, Regional President, Edelman Washington, D.C.


9:30   Health: Using New Media in a Regulated Industry
  • Earl Whipple, Senior Director, Business Communications and Digital Media, AstraZeneca
  • Marc Monseau, Director of Corporate Communications, Johnson & Johnson
  • Virginia Cox, Senior Vice President, Communications and Strategic Initiatives, Consumer Healthcare Products Association (CHPA)
Moderated by Laura Gordon, General Manager, Health Policy & Public Affairs, Edelman Washington, D.C.


10:30   Insights from the US Administration about Engagement
  • Clay Johnson, Director, Sunlight Labs (Sunlight Foundation); formerly Co-Founder, Blue State Digital
  • David Almacy, Senior Vice President, Digital Public Affairs, Edelman; formerly Director Internet Operations, The White House
Moderated by Mike Krempasky, Executive Vice President, Digital Public Affairs, Edelman


11:15   NGOs: Advancing Issues
  • Dan Morrison, Founder and Director, 1Well
  • Doug Ulman, President and CEO, The Lance Armstrong Foundation
  • Kira Marchenese, Director of Online Communications, Environmental Defense Fund (EDF)
Moderated by Peter Segall, Managing Director, U.S. Health Public Affairs Practice, Washington, DC, Edelman


1:30   Measuring the Impact of Social Media
  • Brian Snyder, Senior Manager, Interactive Communications and Knowledge Management, Whirlpool
  • Lee Aase, Manager, Syndication and Social Media, Mayo Clinic
  • Marcel Lebrun, CEO, Radian6
Moderated by Natasha Fogel, Executive Vice President, Global Analytics and Measurement, StrategyOne


2:15   What's Next
  • Steve Rubel, Director of Insights, Edelman Digital
  • David Weinberger, Author, Blogger and Fellow, Harvard Berkman Center for Internet & Society
  • Peter Spande, Vice President, Sales, Federated Media
Moderated by Derek Creevey, Chief of Staff, Edelman