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 | Dan Gillmor Director, Knight Center for Digital Media Entrepreneurship |
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 | Nick Wrenn Vice President, International Digital Services, CNN |
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 | Gary Grates Pres. and Global Managing Dir., Change and Employee Engagement, Edelman |
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 | Mike Slaby Chief Technology Strategist, TomorrowVentures |
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 | Tony Blankley Executive Vice President, Global Public Affairs, Edelman |
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 | Rob Rehg Regional President, Edelman Washington, D.C. |
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 | Earl Whipple Senior Director, Business Communications and Digital Media, AstraZeneca |
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 | Marc Monseau Director of Corporate Communications, Johnson & Johnson |
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 | Virginia Cox Senior Vice President, Comm. and Strategic Initiatives, CHPA |
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 | Laura Gordon General Manager, Health Policy & Public Affairs, Edelman Washington, D.C. |
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 | Clay Johnson Dir., Sunlight Labs (Sunlight Foundation); formerly Co-Founder, Blue State Digital |
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 | David Almacy SVP, Edelman Digital Public Affairs, formerly Dir. Internet Operations, The White House |
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 | Mike Krempasky Executive Vice President, Digital Public Affairs, Edelman |
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 | Doug Ulman President and CEO, The Lance Armstrong Foundation |
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 | Kira Marchenese Director of Online Communications, Environmental Defense Fund |
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 | Peter Segall Managing Director, U.S. Health Public Affairs Practice, Edelman |
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 | Brian Snyder Senior Manager, Interactive Comm. and Knowledge Management, Whirlpool |
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 | Lee Aase Manager, Syndication and Social Media, Mayo Clinic |
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 | Natasha Fogel Executive Vice President, Global Analytics and Measurement, StrategyOne |
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 | David Weinberger Author, Blogger and Fellow, Harvard Berkman Center for Internet & Society
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10:45 From PR to Public Engagement
Richard Edelman, President and Chief Executive Officer, Edelman
11:30 The State of Media: Today and Tomorrow
- Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship and Kauffman Professor of Digital Media Entrepreneurship, Arizona State University
- David Kirkpatrick, Senior Editor, Fortune
- Nick Wrenn, Vice President, International Digital Services, CNN
- Jim VandeHei, Executive Editor and co-founder, Politico
Moderated by Shelby Coffey, Senior Fellow & Trustee, Newseum
1:30 Employee Engagement: Encouraging New Conversations
- Jack Bergen, Vice President, Communications, Alcoa, Inc.
- Susan Bishop, Director, Employee Marketing, General Electric
- Jason Greenspan, Strategic Communications Director, McDonald's Corporation
Moderated by Gary Grates, President and Global Managing Director, Change and Employee Engagement
2:30 Advancing Reputation: Every Organization is a Media Company
- Mike Slaby, Chief Technology Strategist, TomorrowVentures; formerly Chief Technology Officer, Obama for America; Technology Director, Presidential Transition Team
- Debbie Curtis- Magley, Public Relations Manager, UPS
- David Liu, SVP/GM, People Networks, AOL
Moderated by Nancy Ruscheinski, President and Chief Operating Officer, Edelman U.S.; Chairman, Edelman Digital
3:30 Crowdsurfing: Engaging Consumers
Moderated by Rick Murray, President, Edelman Digital
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8:00 The New Era in DC: A discussion with Bob Shrum, Political Consultant (D) and Tony Blankley, Political Consultant (R)
Introduced/Moderated by Rob Rehg, Regional President, Edelman Washington, D.C.
9:30 Health: Using New Media in a Regulated Industry
- Earl Whipple, Senior Director, Business Communications and Digital Media, AstraZeneca
- Marc Monseau, Director of Corporate Communications, Johnson & Johnson
- Virginia Cox, Senior Vice President, Communications and Strategic Initiatives, Consumer Healthcare Products Association (CHPA)
Moderated by Laura Gordon, General Manager, Health Policy & Public Affairs, Edelman Washington, D.C.
10:30 Insights from the US Administration about Engagement
- Clay Johnson, Director, Sunlight Labs (Sunlight Foundation); formerly Co-Founder, Blue State Digital
- David Almacy, Senior Vice President, Digital Public Affairs, Edelman; formerly Director Internet Operations, The White House
Moderated by Mike Krempasky, Executive Vice President, Digital Public Affairs, Edelman
11:15 NGOs: Advancing Issues
- Dan Morrison, Founder and Director, 1Well
- Doug Ulman, President and CEO, The Lance Armstrong Foundation
- Kira Marchenese, Director of Online Communications, Environmental Defense Fund (EDF)
Moderated by Peter Segall, Managing Director, U.S. Health Public Affairs Practice, Washington, DC, Edelman
1:30 Measuring the Impact of Social Media
- Brian Snyder, Senior Manager, Interactive Communications and Knowledge Management, Whirlpool
- Lee Aase, Manager, Syndication and Social Media, Mayo Clinic
- Marcel Lebrun, CEO, Radian6
Moderated by Natasha Fogel, Executive Vice President, Global Analytics and Measurement, StrategyOne
2:15 What's Next
- Steve Rubel, Director of Insights, Edelman Digital
- David Weinberger, Author, Blogger and Fellow, Harvard Berkman Center for Internet & Society
- Peter Spande, Vice President, Sales, Federated Media
Moderated by Derek Creevey, Chief of Staff, Edelman
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