| 10:25 am | vargasl: | This will be fun...scheduled to view live webcast of Edelman's #NMAS09 Measuring the Impact of Social Media. |
| 10:25 am | BSteinberg: | watching #NMAS09 while i eat lunch |
| 10:28 am | amandachapel: | @vargasl "Live webcast of Edelman's #NMAS09 Measuring the Impact of SMedia." Should be good. Word is they've got magician + a puppeteer. |
| 10:30 am | SonaMoon: | Looking forward to live webcast of Edelman's #NMAS09 Measuring the Impact of Social Media www.newmediaacademicsummit.com #nmas09 |
| 10:30 am | NicholasDragon: | Is watching "Live webcast of Edelman's #NMAS09 Measuring the Impact of SMedia." This should be good. |
| 10:31 am | LeeAase: | The crowd starting to assemble at #nmas09 for our panel starting soon http://twitpic.com/74mp3 |
| 10:32 am | LeeAase: | If we're on time, my #nmas09 panel should be starting right now, with Brian Snyder (Whirlpool), Marcel Lebrun @Radian6 - Natasha Fogel is MC |
| 10:32 am | drgilpin: | Catching up on tweets I missed during lunchtime session, since there was no wifi in the dining hall and I'm not yet a smartphoner. #NMAS09 |
| 10:32 am | ericmessa: | Edelman's #NMAS09 "Measuring the Impact of Social Media" - www.newmediaacademicsummit.com - live webcast will start now! |
| 10:32 am | jkonysz: | How do you measure impact of social media? Watching Edelman's social media webinar for insight #NMAS09 |
| 10:33 am | amandachapel: | @derville "new practitioners seem 2 have a strong sense of online ethics. #nmas09" Respectfully, new practitioners don't know what ethics is |
| 10:34 am | AnnaMHeatherly: | you cannot manage what you cannot measure #nmas09 |
| 10:35 am | AlexanderLaskin: | #nmas09 Sreenivasan: New media isn't new anymore |
| 10:35 am | LeeAase: | For the #nmas09 folks, here's our @mayoclinic blog post that went pandemic http://bit.ly/pjqY |
| 10:36 am | hrhmedia: | Thanks to @sreenet for #NMAS09 shout-out. Our #mcdm blog on Flip usage etc (see resource page) at http://www.flipthemedia.com. |
| 10:37 am | AlexanderLaskin: | #nmas09 Whirpool: Text mining of social media to identify quality issues |
| 10:38 am | hrhmedia: | Our #uwmcdm program emphasizes social media, storytelling and new biz models of communication. See also http://uwpocketmedia.org. #NMAS09 |
| 10:38 am | AlexanderLaskin: | #nmas09 Mayo Clinic: have to measure to prove the value of social media |
| 10:39 am | AnnaMHeatherly: | you can't push a rope #nmas09 what does that mean!? |
| 10:39 am | FvrythingPR: | Watch live webcast Edelman's #NMAS09 "Measuring the Impact of Social Media" www.newmediaacademicsummit.com (via @ericmessa) |
| 10:39 am | barbaranixon: | RT @KarenRussell: @laurelhart @BarbaraNixon Convergence Culture is by @henryjenkins -- recommended for faculty and students #nmas09 |
| 10:39 am | amandachapel: | @AlexanderLaskin "#nmas09 Whirpool: Text mining of social media to identify quality issues" WATCH OUT: Steer clear of behavioral tracking! |
| 10:40 am | JackieCondie: | "Can't manage what you can't measure." But can you meaningfully measure in actionable way that which you hope to manage? Bigger iss. #NMAS09 |
| 10:40 am | LeeAase: | We measure views (and subscriber growth) on our @mayoclinic YouTube channel; in top 10 among nonprofits http://bit.ly/QJgIK #nmas09 |
| 10:40 am | mayoclinic: | We measure views (and subscriber growth) on our @mayoclinic YouTube channel; in top 10 among nonprofits http://bit.ly/QJgIK #nmas09 |
| 10:40 am | vilmaluo: | #nmas09 new media is the 'social phone' m.lebrun |
| 10:41 am | amandachapel: | "#nmas09 "don't control brand" "need to engage" "brand is sum of conversations" ALL Web2 myth. |
| 10:41 am | amandachapel: | #nmas09 "don't control brand" "need to engage" "brand is sum of conversations" ALL Web2 myth. |
| 10:42 am | FvrythingPR: | No one department owns social media #nmas09 |
| 10:42 am | barbaranixon: | If PR profs and pros are seeking a way to stay connected after #nmas09 easily, I'd recommend participating in PROpenMic.org |
| 10:43 am | SonaMoon: | #nmas09 @lebrun Internal organization issues now surfacing on which department 'owns' social media. It's like asking 'who owns the phones?' |
| 10:43 am | amandachapel: | @vilmaluo "#nmas09 new media is the 'social phone' @lebrun" social media isn't a channel. It approximates a virtual church. |
| 10:43 am | AlexanderLaskin: | #nmas09 Radian6: what department owns social media? what department owns the phone? |
| 10:43 am | KarenRussell: | @BarbaraNixon and legal issues #nmas09 |
| 10:44 am | ExpertPlanet: | tAgreed. It's a little overzealous @amandachapel #nmas09 "don't control brand" "need to engage" "brand is sum of conversation" ALL Web2 myth |
| 10:44 am | ExpertPlanet: | Agreed. It's a little overzealous @amandachapel #nmas09 "don't control brand" "need to engage" "brand is sum of conversation" ALL Web2 myth |
| 10:44 am | amandachapel: | @AlexanderLaskin "#nmas09 Radian6: what department owns social media? what department owns the phone?" Cute but misleading analogy. |
| 10:44 am | homeguy: | RT @amandachapel #nmas09 "don't control brand" "need to engage" "brand is sum of conversations" ALL Web2 myth. |
| 10:46 am | LeeAase: | Measurement tidbit: @mayoclinic has gone from about 1200 Twitter followers to >4600 since we got interactive (not just feed) #nmas09 |
| 10:46 am | derville: | Marcel Lebrun: Social media enable you to record breadcrumbs of digital sharing, unlike fuzzy magazine impressions. #nmas09 |
| 10:46 am | tmccorkindale: | Ooohhh. I like that "digital breadcrumbs" Technical, yet organic. #nmas09 |
| 10:46 am | AshleyDuque: | @lebrun "social media is the 1st medium that the actions taken on the medium are recorded" we can measure that. comments, links #nmas09 |
| 10:47 am | amberhutchins: | Social media allows for tracking of "digital breadcrumbs" #nmas09 |
| 10:48 am | barbaranixon: | And sometimes "breadcrumbs" turn into digital dirt. RT @amberhutchins: Social media allows for tracking of "digital breadcrumbs" #nmas09 |
| 10:48 am | amandachapel: | #nmas09 @Lebrun is confusing volume and popularity with quality and influence. |
| 10:48 am | jkonysz: | We are all in this together ? @FvrythingPR: No one department owns social media #nmas09 |
| 10:48 am | AlexanderLaskin: | #nmas09 Radian6: share of voice in target audience is big in measuring social media |
| 10:49 am | amandachapel: | @tmccorkindale "Ooohhh. I like that 'digital breadcrumbs' Technical, yet organic. #nmas09" Social media LOVES cute and cool sounding. |
| 10:49 am | tmccorkindale: | Good stuff - Radian6's Marcel Lebrun: for online communities, don't measure share of voice, measure share of conversation. #nmas09 |
| 10:50 am | amandachapel: | @AlexanderLaskin "#nmas09 Radian6: share of voice in target audience is big in measuring SMedia" Again, a popularity measurement regrettably |
| 10:50 am | LeeAase: | When this video went viral our blog traffic increased 8,200% in two months http://bit.ly/pjqY Long-term "only" 2,000% #nmas09 |
| 10:50 am | acitydiscount: | RT @ebayinkblog: "Don't teach tools... Teach the reason to use the tools." #nmas09 |
| 10:51 am | amymengel: | RT @LeeAase: Measurement tidbit: @mayoclinic has gone from ~1200 Twitter followers to 4600+ since we got interactive (not just feed) #nmas09 |
| 10:52 am | amandachapel: | @tmccorkindale "@Lebrun: for online communities, don't measure share of voice, measure share of conversation. #nmas09" WTF does that mean? |
| 10:53 am | amandachapel: | @acitydiscount "@ebayinkblog: Don't teach tools. Teach the reason to use the tools. #nmas09" Teach the ethics 4 using them in the 1st place. |
| 10:54 am | emmisary: | Not sure share of conversation is any more helpful than impressions if cannot link to improved business metrics. #NMAS09 |
| 10:54 am | JackieCondie: | Had same thought. RT amandachapel #nmas09 @Lebrun is confusing volume and popularity with quality and influence. |
| 10:55 am | amandachapel: | #nmas09 And what does the FTC say about behavioral tracking via online conversations?! BAD BAD BAD! |
| 10:55 am | mommytoaaj: | excellent point RT @ebayinkblog: "Don't teach tools... Teach the reason to use the tools." #nmas09 |
| 10:56 am | laurelhart: | Automated sentiment analysis seems very problematic for most co's. Much is relative. For co's in crisis, "less bad" may be "good" #nmas09 |
| 10:56 am | LeeAase: | Key idea: Measurement matters more the more you spend on social media #nmas09 Monitoring more crucial as a first step. |
| 10:56 am | AnnaMHeatherly: | Digital Detectives.. not just for dating anymore.. haha #nmas09 |
| 10:57 am | barbaranixon: | At Whirlpool, they have digital detectives who, after receiving data abt customer problems, contact the customers directly. #nmas09 |
| 10:57 am | vilmaluo: | #nmas09 customer service as 'digital detectives' |
| 10:57 am | JCole: | wondering what % of Brian's automated sentiment is accurate. #nmas09 |
| 10:58 am | derville: | Brian Snyder, Whirlpool: "Digital detectives" identify online complaints and resolve problems. Asks how do we do this large-scale? #nmas09 |
| 10:58 am | valeriehoven: | @LeeAase Key idea: Measurement matters more the more you spend on social media #nmas09 Monitoring more crucial as a first step. |
| 10:59 am | drgilpin: | @JCole I was wondering the same thing. IME, natural language processing doesn't do valence well. May be software dependent, though. #NMAS09 |
| 10:59 am | amandachapel: | @JCole "wondering what % of Brian's automated sentiment is accurate. #nmas09" Probably <12%... But it's 120% popular! |
| 11:00 am | derville: | Marcel Lebrun: We answer all phone calls. We don't answer 1 of 4. But that's what we do online. We pick online complaints to address #nmas09 |
| 11:00 am | laurelhart: | I worry about preferential treatment of customer svc issues in social media. How do you address potential biases? #nmas09 |
| 11:00 am | vilmaluo: | #nmas09 can not leave customers waiting on 'the social phone' m. Lebrun |
| 11:00 am | AnnaMHeatherly: | good analogy: I wouldn't hang up on that guy so why would I leave him hanging on his blog? #nmas09 |
| 11:01 am | drgilpin: | @laurelhart Agreed. Also, different individual people will use terms differently. One person's "horrific" is another's "not great." #NMAS09 |
| 11:02 am | amandachapel: | #nmas09 @Lebrun is on the Web2 pipe. He's selling. THERE'S your "conversation." |
| 11:02 am | vilmaluo: | #nmas09 social media allows organizations to become facilitators of discussion. m. Lebrun |
| 11:02 am | LeeAase: | If interested in my hands-on, virtual, practical (tongue-in-cheek) university, see http://bit.ly/3Khtx #nmas09 |
| 11:03 am | amandachapel: | @AnnaMHeatherly "good analogy: I wouldn't hang up on that guy so why would I leave him hanging on his blog? #nmas09" Apples and oranges. |
| 11:03 am | vilmaluo: | #nmas09 you can measure advocacy by findin net promotees, Lebrun |
| 11:04 am | talkingscience: | Mayo has a hands-on, virtual, practical (tongue-in-cheek) university, see http://bit.ly/3Khtx #nmas09 |
| 11:04 am | drgilpin: | I love this! RT @LeeAase: If interested in my hands-on, virtual, practical (tongue-in-cheek) university, see http://bit.ly/3Khtx #nmas09 |
| 11:05 am | laurelhart: | The "Air Force Web Posting Response Assessment" is good starting point I've seen for how/when to respond http://tinyurl.com/kwwpot #nmas09 |
| 11:05 am | amandachapel: | @vilmaluo "#nmas09 SMedia allows organizations to become facilitators of discussion. @Lebrun" And when does that become malignant shilling? |
| 11:05 am | AnnaMHeatherly: | @amandachapel definitely apples and oranges, but it's familiar.I can see how it could help some people relate and undertand #nmas09 |
| 11:05 am | alisaagozzino: | Reoccurring- panelist say they don?t have defend negative messages...Instead customers will come to rescue and defend for you #nmas09 |
| 11:06 am | laurelhart: | I'm a fan RT @LeeAase: If interested in my hands-on, virtual, practical (tongue-in-cheek) university, see http://bit.ly/3Khtx #nmas09 |
| 11:07 am | amandachapel: | @AnnaMHeatherly "definitely apples and oranges, but I can see how it could help some people relate. #nmas09" It can also be very misleading. |
| 11:07 am | homeguy: | RT @amandachapel #nmas09 @Lebrun is confusing volume and popularity with quality and influence. |
| 11:07 am | nicoibieta: | #nmas09 how can you engage non-digital saavy professionals of your firm to engage on social media inititatives? |
| 11:08 am | homeguy: | RT @amandachapel #nmas09 And what does the FTC say about behavioral tracking via online conversations?! BAD BAD BAD! |
| 11:08 am | derville: | @alisaagozzino Yes, want to add that I've seen cases where no one comes to the rescue, e.g., greenwashing sites, ignored by co. #nmas09 |
| 11:09 am | AnnaMHeatherly: | @amandachapel tru..and only adds to the confusion/mis-use.. hmm.... #nmas09 |
| 11:10 am | AnnaMHeatherly: | @emmisary I hope they ask your question #nmas09 |
| 11:10 am | amandachapel: | #nmas09 @Lebrun is again on the Web2 pipe. An organization, your body, is not a lotta cells. It's a body. An org. is a body! |
| 11:10 am | vilmaluo: | #nmas09 social media gets the whole org. Employees engaged with the customer needs. |
| 11:12 am | warmsoup: | #NMAS09 i agree it is necessary to avoid underestimating the value of employee engagement |
| 11:12 am | AnnaMHeatherly: | @amandachapel you're totally right. to compare the two would be misleading. Props for pointing that out #nmas09 |
| 11:13 am | vilmaluo: | #nmas09 help employees start social media by pointing out questions they could answer. Lebrun |
| 11:13 am | amandachapel: | @vilmaluo "#nmas09 SMedia gets the whole org. Employees engaged w/ the customer needs." WRONG. Web2 fallacy. The heart isn't what U pee with |
| 11:16 am | amandachapel: | #nmas09 @Lebrun is demonstrating how to shill. Fine example. |