10:38 am barbaranixon: Session on Employee Engagement about to begin. Speakers from McDonald's, GE and Alcoa. #nmas09
10:39 am amberhutchins: Professionals from GE, Alcoa, and Mcdonalds getting ready to speak about employee engagement #nmas09
10:39 am JeremyHL: Afternoon panel on how organizations engage employees via social media -- McDonalds, GE ana Alcoa. #nmas09 http://twitpic.com/71zwk
10:39 am barbaranixon: If you're trying to get wifi at the Edelman New Media Academic Summit, there are directions at the reg desk #nmas09
10:41 am bsniz: "Just because somebody tweeted your brand name doesn't man they want to hear from you" - @LaurenHart #nmas09
10:42 am amberhutchins: McDonalds: connect with crew to create brand ambassadors, using blogs #nmas09
10:43 am KarenRussell: McDonald's has 15 crew bloggers who post topics and begin discussions with crew people -- but subtly give them things to talk about #nmas09
10:44 am alisaagozzino: McDonalds has 15 crew bloggers on their station M portal--interesting for future students. This could be your job! #nmas09
10:44 am dquack: To hear what's going on at New Media Academic Summit, search #nmas09. I may not tweet much this afternoon. iPhone batteries suck.
10:45 am barbaranixon: McDonald's "gently encourages" its crew bloggers interact, offers ideas for topics (like McCafe, making career out of McD's) #nmas09
10:45 am alisaagozzino: Interested in social media? Check out #nmas09 hashtag to check out the interesting stuff we are learning @ New Media Academic Summit in DC
10:45 am amandachapel: @amberhutchins "McDonalds: connect with crew to create brand ambassadors, using blogs #nmas09" An beneficial + ethical use of Social Media.
10:46 am laurelhart: How do McDonald's employees interact with their internal social media if not in front of computer - expected on personal time? #nmas09
10:47 am drgilpin: Thinking about my professional experience in internal comm. during employee engagement panel. No mention yet of cultural diffs. #NMAS09
10:48 am drgilpin: Ah, McDonald's has a Facebook-style platform for Singapore employees. I wonder how less tech-oriented cultures fare. #NMAS09
10:48 am cahickerson: McDonald's uses management blog to communicate with crew. Good idea. #NMAS09
10:50 am kevintrowbridge: What's the difference between social media and new media? #nmas09
10:50 am drgilpin: @laurelhart Your question touches on the rarely discussed hierarchy issue wrt internal social media use: white collar only. #NMAS09
10:51 am amandachapel: @kevintrowbridge "What's the difference between social media + new media? #nmas09" The former has an eye on your wallet and a hidden agenda.
10:52 am alisaagozzino: Even with Names attached negative comments still are posted to GE's Intranet #nmas09
10:52 am tmccorkindale: GE's Susan Bishop: negative comments posted attached to employee's name on intranet. Only one call to date from compliance #nmas09
10:53 am brettatwood: #nmas09 Execs from GE, McD & Alcoa discussing employee engagement thru blogs, social media
10:54 am ebayinkblog: RT @bsniz: "Just because somebody tweeted your brand name doesn't mean they want to hear from you" - @LaurenHart #nmas09
10:56 am BillSledzik: Finally connected to wi-fi at G-Town, but not gonna try to comment on this conference. I can' t tweet and chew gum. #NMAS09
10:57 am barbaranixon: GE is giving about 75 interns Flip cams and encouraging them to document their experiences as interns. #nmas09
10:57 am tmccorkindale: GE giving 72 interns flip cameras to do a "Reel" view of the program #nmas09
10:58 am hrhmedia: GE's Dir. of Employee Marketing: "Blurring between internal and external communications is getting stronger." #NMAS09
10:59 am drgilpin: GE has a "Reel Interns" project: 75 interns given Flip cameras to document from inside, part of a push to "personalize the company." #NMAS09
11:00 am abrill: Jealous! @BarbaraNixon GE is giving about 75 interns Flip cams and encouraging them to document their experiences as interns. #nmas09
11:00 am bsniz: Correction! "Just because somebody tweeted your brand name doesn't man they want to hear from you" - @LaureLHart #nmas09
11:01 am abrill: Jealous! RT @BarbaraNixon GE is giving about 75 interns Flip cams and encouraging them to document their experiences as interns. #nmas09
11:01 am barbaranixon: RT @samemac: @barbaranixon my boss is looking to do the same (give Flip cams) on a smaller scale with a few of our students! #nmas09
11:02 am drgilpin: Ack. No power outlets, not enough recharge time at lunch, am going to have to shut down laptop soon. #NMAS09
11:02 am andinarvaez: Very cool RT @BarbaraNixon: GE is giving about 75 interns Flip cams and encouraging them to document their experiences as interns. #nmas09
11:02 am amandachapel: @hrhmedia "GE's Dir. of Employee Marketing: 'Blurring between internal+external communications getting stronger. #NMAS09" NOTE: LEGAL ISSUES
11:02 am brettatwood: #nmas09 GE's Susan Bishop: We'll let our employees tell our story. Distributing Flip videocams to help share inside experiences.
11:03 am barbaranixon: @drgilpin Come sit next to me at next break. I have a power strip. #NMAS09
11:03 am iMeluny: RT @BarbaraNixon: GE is giving about 75 interns Flip cams & encouraging them to document their experiences as interns. #nmas09
11:03 am AnnaMHeatherly: flip cams are so hot right now #NMAS09
11:04 am drbowen: Jack Bergen, VP Alcoa: we need to close the gap b/t comm schools and business schools. Amen! #nmas09
11:04 am AlexanderLaskin: @amandachapel I think "better audience" wants to read about serious issues from credible sources... #nmas09
11:06 am ebayinkblog: GE is giving about 75 interns Flip cams and encouraging them to document their experiences as interns. #nmas09 (via @BarbaraNixon)
11:06 am AnnaMHeatherly: toolkits are even hotter #NMAS09
11:07 am barbaranixon: Interesting how Alcoa is using polls with their employees. And employees also sharing suggestions on how to save $. #nmas09
11:08 am ebayinkblog: I need to turn the "5 Minutes With..." interviews into videos. Get them out of a static blog post and capture personalities. #nmas09
11:08 am AnnaMHeatherly: you've got to bring controversy to it to break out of the corporate BS #NMAS09
11:09 am barbaranixon: RT @iMeluny: @BarbaraNixon curious how candid videos will be, but interested to see projects on internship rating/posting sites. #nmas09
11:10 am barbaranixon: I #blamedrewscancer for the lack of power outlets here at Georgetown U. (Great room otherwise, though) #nmas09
11:12 am amandachapel: @AnnaMHeatherly "U've got to bring controversy to it to break out of the corporate BS #NMAS09" Like a wienie roast at an insane asylum.
11:12 am barbaranixon: RT @penningink: @drgilpin You can also check out the Amway YouTube channel for "interns expose Amway." Some of my students involved. #nmas09
11:14 am CV_F: looking forward to the next #nmas09 panel"Advancing Reputation: Every Company is a Media Company" with Nancy Ruscheinski #Edelman #Digital
11:14 am barbaranixon: McD's "Organizational archaeologists" figure out where pressure points are, esp in new media (internally) #nmas09
11:14 am WSUPullman: RT @brettatwood #nmas09 Execs from GE, McD & Alcoa discussing employee engagement thru blogs, social media #socialmedia #wsu
11:15 am montelutz: RT @BarbaraNixon GE is giving about 75 interns Flip cams and encouraging them to document their experiences as interns. #nmas09
11:16 am louheldman: GE teaching all internal comm employees to write for the Web. Intranet story length down 60% #nmas09
11:17 am alisaagozzino: Execs from McD, GE, & Alcoa speak of the importance of storytelling for employees to communicate with each other & higher ups #nmas09
11:17 am CV_F: Webcast URL of the #nmas09 panel : http://tr.im/o3Q3
11:17 am amberhutchins: Disney instructed Siemens in using storytelling in internal comm #nmas09
11:18 am amandachapel: @CV_F "'Every Company's a Media Company' with Nancy Ruscheinski #nmas09" WRONG! Unless you're trying to sell 'em SMedia services.
11:18 am AnnaMHeatherly: @amandachapel exactly! #NMAS09 what else do you think about that?
11:18 am barbaranixon: GE struggles with ways to stay in touch with retirees (retirees tend to change e-mail addresses often due to cost) #nmas09
11:19 am KarenRussell: @alisaagozzino I think narrative is huge, particularly transmedia storytelling #nmas09
11:19 am bsniz: Don't forget your retirees! They are interested in your success and can contribute to it. #nmas09
11:20 am mediations: RT @KarenRussell: Rough summary of Richard Edelman's presentation #NMAS09 http://snurl.com/ju90c
11:20 am FvrythingPR: Webcast URL of the new media summit #nmas09 panel : http://tr.im/o3Q3 (via @CV_F)
11:20 am barbaranixon: GE provides talking points to its employees, so that emp can share the facts w neighbors & relatives. #nmas09
11:21 am montelutz: GE sends emails to employees re: when you're friends & neighbors ask about GE, here are the facts. has website for retirees. #nmas09
11:21 am montelutz: RT @bsniz Don't forget your retirees! They are interested in your success and can contribute to it. #nmas09
11:23 am laurelhart: RT @bsniz: Don't forget your retirees! They are interested in your success and can contribute to it. #nmas09
11:23 am ESBAle: Would it be weird to start bringing our beer to some of these speaking events I go to for my day job? Spice things up? ;) #nmas09
11:24 am KarenRussell: McDonald's reviews all blog posts and comments from crew for legal reasons #nmas09
11:24 am barbaranixon: McDonald's moderates comments on its crew-led blogs. #nmas09 (BBN: I definitely understand why.)
11:24 am tmccorkindale: Mcdonald's legal reviews crew's blog posts #nmas09
11:24 am FvrythingPR: RT @barbaranixon I #blamedrewscancer for the lack of power outlets here at Georgetown U. (Ditto. My iphone is dying) #nmas09
11:25 am hrhmedia: McDonald's encourages employee bloggers for internal social network, but everything reviewed beforehand. #NMAS09
11:26 am tmccorkindale: GE's 'Spirit and Letter' policy gives online guidelines similar to email. Posts are NOT anonymous #nmas09
11:26 am louheldman: McDonalds reviews employee comments before posting on internal social media site. #nmas09
11:26 am brettatwood: #nmas09 McD's Greenspan: Blog oversight on company-related issues is important; GE's Bishop: Intranet is self-policed w/ basic guidelines
11:26 am amandachapel: #nmas09 Sue Bishop is smart.
11:28 am AnnaMHeatherly: pondering reasons why people seem more likely to leave nasty YouTube. According to #NMAS09 it's the anonymous factor...
11:28 am ebayinkblog: McDonald's encourages employee bloggers for internal social network, but everything reviewed beforehand. #NMAS09 (via @hrhmedia)
11:28 am AnnaMHeatherly: oops - i meant, nasty comments #NMAS09
11:30 am lalayu: RT @ebayinkblog: McDonald's encourages employee bloggers for internal social network, but everything reviewed beforehand. #NMAS09 (via @hrhm