11:33 am barbaranixon: "Every company is a media company" with speakers from AOL, UPS and TomorrowVentures #nmas09
11:34 am smith: Obama's social media guru on the panel. #nmas09
11:36 am amberhutchins: RT @barbaranixon: "Every company is a media company" with speakers from AOL, UPS and TomorrowVentures #nmas09
11:37 am amandachapel: @barbaranixon "'Every company is a media company' #nmas09" Being in the "business of" means making money from... NOT using.
11:37 am barbaranixon: Cool. Debbie Curtis-Magley mentioned using new media with its NASCAR team. #nmas09
11:38 am drgilpin: I think it's important to discuss implications of shift to direct media distribution, but "every co. is a media co." is problematic. #NMAS09
11:38 am JenniferGilman: wish I could see the panelists but apparently web viewers are more impt. Atleast I know REdelman can't see either. #nmas09
11:38 am dquack: @ThomasAtUPS Debbie Curtis-Magley talking about UPS social media strategy at #nmas09
11:38 am barbaranixon: Here's a link to a team that UPS sponsors, David Ragan's - http://www.davidragan.com/index.cfm #nmas09
11:39 am louheldman: Nancy Ruschienski, moderator from Edelman, asks a good question: Is it wise for every company to aspire to be a social media company?#nmas09
11:40 am barbaranixon: I remember using the UPS app for giving odd gifts (virtually). Fun to use. #nmas09
11:40 am ThinkPR: Advancing reputation... Listening to Mike Slaby, former chief tech officer for Obama for America at New Media summit #nmas09
11:40 am amberhutchins: RT @dquack: @ThomasAtUPS Debbie Curtis-Magley talking about UPS social media strategy at #nmas09
11:40 am brettatwood: #nmas09 AOL, UPS & TomorrowVentures execs discuss how every org is now a media org
11:40 am AlexanderLaskin: #nmas09 UPS creates YouTube videos...Why?
11:41 am drgilpin: UPS PR director discusses common theme: mixing online/mediated and offline/unmediated info & events. Same as before, just new tools. #NMAS09
11:42 am LeeAase: Title of #NMAS09 session is "Every Company is a Media Company"
11:43 am amberhutchins: David Liu of AOL: today AOL supports web services for 250 million people worldwide. From I-net provider to SM company. #nmas09
11:43 am drgilpin: Interesting that David Liu describes AOL's migration to social media as "painful." Surprised it was hard even for them. #NMAS09
11:43 am AlexanderLaskin: #nmas09 Speaker from AOL about social media?!? Unbelievable...
11:44 am LeeAase: Wow...I guessed right...if you want to follow the chat on the New Media Academic Summit, it's at #NMAS09
11:45 am rosenbergdavid: Log into the live webcasts of the New Media Academic by registering here: http://www.newmediaacademicsummit.com/registration.asp #NMAS09
11:45 am ahier: RT: @LeeAase if you want to follow the chat on the New Media Academic Summit, it's at #NMAS09
11:47 am rosenbergdavid: @rickmurray @Krochmal we have a live webcast that you receive links here: http://www.newmediaacademicsummit.com/registration.asp #NMAS09
11:48 am alisaagozzino: Translation---simple and easiest tool will win out. Yep- #nmas09
11:49 am miketempleton: Heard someone at AIM talking about using their network like Twitter to spread messages virally. "We're opening up the social graph." #nmas09
11:49 am tmccorkindale: Upcoming AOL: Certified buddy. Love it! I do like the term Bonafide Buddy better. They should have consulted me. :-) #nmas09
11:50 am drgilpin: I think the new client AOL is releasing comes too late. But maybe existing AIMers will use it. #NMAS09
11:51 am EdelmanSweden: Obama's social media guru on the panel. #nmas09 ^PS
11:51 am kevintrowbridge: Mike Slaby agrees that Obama Campaign was a media company. #nmas09
11:52 am louheldman: Mike Slaby, who ran Obama new media campaign, says best strategy was getting Obama regularly in front of social media audiences. #nmas09
11:53 am alisaagozzino: Mike Slaby (Obamas SM Guru) thinks what helped his SM campaign was Obama was excellent canidate & his job was 2 get public 2 c it #nmas09
11:53 am CV_F: Really exciting and instructive! RT EdelmanSweden: Obama's social media guru on the panel. #nmas09
11:53 am LeeAase: RT @rosenbergdavid: Log into live webcasts of the New Media Academic here: http://www.newmediaacademicsummit.com/registration.asp #NMAS09
11:53 am kevintrowbridge: Slaby: "The gift of social media is all about telling your own story." #nmas09
11:54 am amberhutchins: Mike Slaby, Obama campaign: people miss the opportunity when they treat social media like a broadcast channel. #nmas09
11:55 am colleenpierre: Slaby: "Companies can?t just talk about product all the time, they must create a personality," re: social media #NMAS09
11:56 am alisaagozzino: Obama's SM Guru said you "need to know your audience" See students---we don't make these things up. Textbooks are confirmed #nmas09
11:56 am tmccorkindale: User-generated content may be scary, but you must learn to trust. #nmas09
11:56 am JenniferGilman: McDonalds using Yammer to share conf highlights with comms staff back at HQ. Great idea! #nmas09
11:56 am amberhutchins: MS: participate in social networks like a participant. Stick around, update regularly. #nmas09
11:56 am louheldman: Campaign was on multiple networks speaking in the language of each network, campaign CTO says. i.e.,When on FB, behave as a FB user. #nmas09
11:57 am chimoose: Mike Slaby, Obama CTO: "We were in every social net our resources allowed -b/c we had to stay and participate. Can't just leave". #nmas09
11:58 am miketempleton: GREAT notes being posted by users at #nmas09. Check the tweet transcript for all the notes: http://wthashtag.com/nmas09
11:58 am amandachapel: @tmccorkindale "User-generated content may be scary, but U must learn to trust. #nmas09" Obama was a UNIQUE product. VERY unusual situation.
11:58 am ChrisC021: #nmas09 mike slaby obama's new media guy- u must have personality and be personable 4 success on new media-- easy 4 obama, hard 4 companies
11:59 am SeattleCM: I agree! RT @alisaagozzino: McD, GE, & Alcoa Execs speak of import of storytelling 4 employees 2 communic8 w/ ea other & higher ups #nmas09
11:59 am drgilpin: Obama campaign CTO addresses a key problem: social media have cultures (& subcultures). Most orgs don't get this, and fail. #NMAS09
12:00 pm KristinaSummer: RT @KarenRussell: McDonald's reviews all blog posts and comments from crew for legal reasons #nmas09
12:00 pm barbaranixon: "Must turn online behaviors into offline actions" - Mike Slaby, TomorrowVentures #nmas09
12:00 pm AlexanderLaskin: #nmas09 The supporters can run a better campaign than professional campaigners... crowdsourcing
12:00 pm tmccorkindale: Must tie online behaviors offline #nmas09
12:00 pm miketempleton: If you can't convert your social media contacts into people taking action, the numbers don't matter. #nmas09
12:02 pm kevintrowbridge: RT @miketempleton: GREAT notes being posted by users at #nmas09. Check the tweet transcript for all the notes: http://wthashtag.com/nmas09
12:02 pm drgilpin: For me, a fundamental tension is being overlooked, btw "telling your story" & engaging in real dialogue. Not the same thing, at all. #NMAS09
12:02 pm amandachapel: @AlexanderLaskin "The supporters can run a better campaign than professional campaigners... crowdsourcing." #nmas09 THAT'S HORSESHIT.
12:04 pm miketempleton: Driving home the point that social media is NOT good for every brand. You must examine your brand and decide. Does it make sense? #nmas09
12:04 pm hrhmedia: Any company can be a media company, but should you do it? And can you do it? #NMAS09
12:04 pm bsniz: 81 staffers + a ton of interns on the Obama new media campaign - Mike Slaby #nmas09
12:05 pm tmccorkindale: Harry Winston probably shouldn't have a FB page - not an egalitarian brand #nmas09
12:05 pm barbaranixon: Mike Slaby makes an excellent point: every company doesn't need to be involved in every online network. Do what makes sense. #nmas09
12:06 pm brettatwood: #nmas09 Obama campaign former CTO: 81 people staffed new media on campaign; It's alot of work & we tried to engage on many social platforms
12:06 pm hrhmedia: With social media, any company can be a media company, but should you do it? And can you do it? Former Obama CTO, Mike Slaby. #NMAS09
12:06 pm tmccorkindale: I'm glad someone finally said social media is not for every org. and there must be a strategy behind it.#nmas09
12:06 pm AlexanderLaskin: #nmas09 Any company can be a media company, but not every company should
12:07 pm colleenpierre: RT @miketempleton: Social media is NOT good for every brand. You must examine your brand and decide. Does it make sense? #nmas09
12:08 pm AnnaMHeatherly: RT @miketempleton: Social media is NOT good for every brand. You must examine your brand and decide. Does it make sense? #nmas09
12:08 pm colleenpierre: Slaby at #NMAS09 Social Media: Need to respect your audience. People leave faster online than offline.
12:09 pm McQuaid: RT @hrhmedia: With social media, any company can be a media company, but should you do it? Can you do it? Former Obama CTO, Slaby. #NMAS09
12:09 pm amandachapel: @tmccorkindale "Glad someone finally said SMedia's not for every org. +there must be a strategy.#nmas09" But strategy there sets off ALARMS.
12:09 pm barbaranixon: "You don't have to be in every convo. Just those where you add value." - Debbie Curtis-Magley, UPS #nmas09
12:14 pm barbaranixon: Glad to hear Nanct B from Edelman bring up importance of metrics. #nmas09
12:14 pm tmccorkindale: Obama's SM chief: Different monikers: Barack on the campaign trail and President Obama in the Oval Office #nmas09
12:15 pm miketempleton: It's not enough to be on Facebook just because your competitors are there. You need a REAL reason to be there. #nmas09
12:15 pm brettatwood: #nmas09 Fmr Obama CTO Slaby: Don't be disengenous. Be authentic to earn social capital.
12:16 pm amandachapel: #nmas09 Campaigns for office are different that personal individual-directed campaign w/ a corporate agenda. Exxon is NOT Barack!
12:16 pm barbaranixon: Glad to hear Nancy B from Edelman bring up importance of metrics. #nmas09
12:16 pm brandfresh: RT @miketempleton: It's not enough to be on Facebook just because your competitors are there. You need a REAL reason to be there. #nmas09
12:16 pm ChrisC021: #nmas09 david liu, aol, is mtv serious about being interactive? if so why werent the mtv movie awards online when they have the audience?
12:16 pm miketempleton: AOL: A lot of campaigns are centered around engagement. Prove to me that your campaign caused the user to do something. #nmas09
12:17 pm alisaagozzino: A way to measure SM campaigns is to engage your audience to DO something. Proves that audience is moving and measurable. #nmas09
12:18 pm ebayinkblog: It's not enough to be on Facebook just because your competitors are there. You need a REAL reason to be there. #nmas09 (via @miketempleton)
12:18 pm luebue: @Krochmal you are qiking again from the summit? sorry I am not there, will join tomorrow via video #nmas09
12:18 pm ebayinkblog: I'm glad someone finally said social media is not for every org. and there must be a strategy behind it.#nmas09 (via @tmccorkindale)
12:19 pm amandachapel: #nmas09 Liu's wrong about quality content. It's relative. And w/ the dissolution of standards, the audience is getting confused+incoherent.
12:20 pm barbaranixon: Debbie B mentions that the CS stories shared online often are NOT pos. ones. "Hey, my pkg arrived on time?" Who says that? Indeed #nmas09
12:20 pm rosenbergdavid: @luebue use this link to get a live stream from #nmas09 http://www.newmediaacademicsummit.com/registration.asp
12:20 pm miketempleton: Every company has its own metrics for tracking social media ROI. What are you goals? Tie metrics to those. #nmas09
12:22 pm drgilpin: Obama campaign CTO: "significant metrics" vary considerably between organizations. Know what you're measuring, & measure it well. #NMAS09
12:22 pm brettatwood: #nmas09 AOL's David Liu: Metrics for you website is now beyond pageviews; What about measuring engagement? It's much more complex now.
12:22 pm SeattleCM: So True! RT @tmccorkindale: I'm glad someone finally said social media is not for every org. and there must be a strategy behind it.#nmas09
12:23 pm laurelhart: Co's are different. Dangerous to compare metrics, even in same vertical. Important to tie metrics to you. Mike Slaby #nmas09
12:23 pm AlexanderLaskin: #nmas09 If media need better audiences, maybe campaigns need better voters...
12:24 pm MikeLizun: RT @ebayinkblog: I'm glad sum1 finally said social media is not 4 every org. & thr must B a strategy behind it.#nmas09 (via @tmccorkindale)
12:26 pm AnnaMHeatherly: rt @amandachapel "Glad someone finally said SMedia's not for every org. there must be a strategy.#nmas09" But strategy there sets off ALARMS
12:27 pm CommAMMO: Just reading thru the Tweets from #nmas09 and wishing I were there. Except for amanda chapel's ranting...
12:27 pm drgilpin: David Liu (AOL): Twitter is like a bunch of sheep following a very few people into an auditorium. #NMAS09
12:29 pm bsniz: I think Mike Slaby needs to write a book about what's arguably the most successful social media campaign of all-time, Obama #nmas09
12:30 pm kevintrowbridge: Slaby: "You are not the normal Internet user." #nmas09
12:32 pm NewMedia_Summit: #nmas09 Register to watch live at www.newmediaacademicsummit.com/register.asp
12:33 pm wthashtag: GREAT convo happened on Twitter today at #nmas09 on social media. Get the full transcript here: http://wthashtag.com/nmas09