12:33 pm ebayinkblog: OK taking the stage at #nmas09... Yep, they're on http://yfrog.com/0urdwsj
12:33 pm kevintrowbridge: Great session on organizations as media companies at #nmas09. Up next: Crowdsourcing. Follow the discussion online.
12:34 pm KarenRussell: "every org is a media company" post is up http://snurl.com/juqpr #nmas09
12:34 pm kevintrowbridge: It's "crowdsurfing," not "crowdsourcing." :-) #nmas09
12:35 pm barbaranixon: @ebayinkblog I bet @LisaRedShoesPR would love these shoes http://yfrog.com/0urdwsj #nmas09
12:35 pm rosenbergdavid: Crowdsurfing: Engaging Consumers - Live Webcast - http://bit.ly/aqTaq #nmas09
12:36 pm amybp: For the first time, the consumer is boss (Rick Murray, crowd engagement panel). #NMAS09
12:38 pm barbaranixon: Thanks for sharing this link, @KarenRussell: Twitter hype punctured by study: http://bit.ly/vFtek #nmas09
12:39 pm amberhutchins: Consumer is in control, or just given the illusion of control? #nmas09
12:40 pm MeredithGould: @miketempleton Are you at a conference? Appreciating your tweets. #nmas09
12:40 pm FvrythingPR: RT @newmedia_summit #nmas09 Register to watch live at www.newmediaacademicsummit.com/register.asp
12:40 pm brettatwood: #nmas09 Starbucks, Microsoft, eBay and Humana execs discussing "Crowdsurfing: Engaging Consumers"
12:44 pm AlexanderLaskin: #nmas09 Metric for new media: a general one or unique for each company?
12:44 pm FvrythingPR: #nmas09 Microsoft's Bing had social media campaign started before ad campaign to get customer engagement.
12:45 pm miketempleton: @MeredithGould I wish. ;) I've been watching the live feed for #nmas09, the New Media Academic Summit. http://bit.ly/15ZIbi
12:45 pm laurelhart: Tomorrow too! #nmas09 Register to watch live at www.newmediaacademicsummit.com/register.asp (via @NewMedia_Summit)
12:45 pm alisaagozzino: Aaron Lilly states that...From Bing standpoint- sm campaign started before advertising campaign #nmas09
12:46 pm barbaranixon: I was a beta tester for an early version of Windows. Got a tshirt with an anvil falling on a bug in return. #nmas09
12:47 pm lebrun: Microsoft's Aaron Lilly describes that Bing launch focused on social media first before any paid media campaign. #nmas09
12:47 pm amandachapel: #nmas09 Excuse me, speaking of PR, what the hell does Murray have on? For Christ's sake. Show your audience some respect.
12:47 pm barbaranixon: Aaron Lilly -- Microsoft is having a "bingle" contest on Facebook (create a jingle for Bing) #nmas09
12:48 pm brettatwood: #nmas09 Microsoft's Aaron Lilly discussing Bing! search engine and new social marketing "Bingle" campaign
12:49 pm wthashtag: @NewMedia_Summit You might be interested in the stats being tracked for #nmas09. Number of tweets, users, etc. http://wthashtag.com/nmas09
12:49 pm amandachapel: @kevintrowbridge "It's 'crowdsurfing,' not 'crowdsourcing.' :-) #nmas09" Actually, the relevant term here is crowdsmarming.
12:49 pm MeredithGould: @miketempleton Live feeds and Twitter can be even better than attending. You choose snacks and snack time! #nmas09
12:50 pm lfpvh: so true: "people don't want to engage with a 'brand,' they want to engage with other people." #nmas09
12:50 pm CV_F: @all #nmas09 participants: Is there any social media communication/marketing "master degree program" in the US? Pls DM or @-reply
12:50 pm drgilpin: Richard Brewer (eBay) says he's "like a bartender without beer." And appropriately named, at that. #NMAS09
12:51 pm brettatwood: #nmas09 eBay's Richard Brewer-Hay (who writes for the offical eBay blog): People like to engage with other people rather than brands.
12:51 pm geechee_girl: RT @BarbaraNixon: Aaron Lilly -- Microsoft is having a "bingle" contest on Facebook (create a jingle for Bing) #nmas09
12:52 pm Sean_F: If you're interested in social media you MUST be watching these webcasts http://tr.im/nmas09 #nmas09 #nmasday2 #fb
12:52 pm emmisary: people do want to interact with brands but want answers from people #nmas09
12:52 pm autom8: RT @lebrun MS's Aaron Lilly describes that Bing launch focused on social media first before any paid media campaign. #nmas09 | @rhilliard
12:53 pm amberhutchins: Humana: going from illness to wellness perspective. #nmas09
12:53 pm alisaagozzino: First conference where I'm not looking at time every 5 minutes...Instead shocked that hours gone by. Nice change! Tribute 2 speakers #nmas09
12:53 pm lebrun: Rick Murray saying people want to deal with people (not brands) hence the need to personalize your brand (w. real people engaging). #nmas09
12:53 pm printyourtweets: If you want to print or save the tweets from this conference, you can use this free web app http://printyourtwitter.com #nmas09
12:54 pm mkucharski: RT @LeeAase: Wow...I guessed right...if you want to follow the chat on the New Media Academic Summit, it's at #NMAS09
12:54 pm ThinkPR: "Moving from an information economy to collabration economy" #nmas09 "instead of trying to control, humana is trying to share"
12:54 pm jcherp: #NMAS09 We're moving from an information economy to a collaboration economy. Very cool. Referring to social media.
12:54 pm AlexanderLaskin: #nmas09 How to fix healthcare-tweeter account for every MD
12:54 pm JNJComm: RT @emmisary: people do want to interact with brands but want answers from people #nmas09
12:54 pm louheldman: eBay blogger: I'm like a bartender serving company info instead of beer. #nmas09
12:54 pm bernardurban: RT @lebrun: Rick Murray saying people want to deal w people (not brands) hence the need to personalize brand (real people engaging). #nmas09
12:55 pm amandachapel: @CV_F "Is there any social media communication/marketing master degree program in the US? #nmas09" As it is tactic and anti discipline, no.
12:55 pm barbaranixon: Greg Matthews - Humana doesn't take minutes at meetings. They live-tweet the meetings. Open communication #nmas09
12:55 pm drgilpin: Humana created a decentralized "uncommittee" from 14 divisions, live-tweeting vs. minutes, no oversight. Greatly increased trust. #NMAS09
12:55 pm barbaranixon: RT @KarenRussell: Another debunking of Harvard [Twitter] study http://snurl.com/juscu (via @Ed) #nmas09
12:57 pm AlexanderLaskin: #nmas09 Corporations want a conversation in good times, but run away when there is a problem
12:57 pm tmccorkindale: eBay's chief blogger: Is the c-suite ready to get "in the weeds" and engage openly and two-way with the consumers? Maybe not. #nmas09
12:58 pm jcherp: #NMAS09 For companies, social media is not a way of marketing; it's a way of being.
12:58 pm AnnaMHeatherly: not everything posted online is factual - newsflash #nmas09
12:59 pm louheldman: Rick Murray (Edelman): Are companies really ready to have a debate w their customers(on sm)? #nmas09
12:59 pm brettatwood: #nmas09 eBay & Microsoft execs sharing challenges of conversing with customers via blogs. Getting execs to respond to criticism can be tough
12:59 pm JNJComm: Starbucks -- to engage in social media is to be able to agree to disagree #nmas09
12:59 pm AnnaMHeatherly: "social media is the most challenging part of our jobs because it's not something you do 9 - 5" #nmas09
1:00 pm JNJComm: Too true -- RT @AnnaMHeatherly: not everything posted online is factual - newsflash #nmas09
1:00 pm barbaranixon: Noticed all the Crowdsurfing panelists nodding agreement when topic of social media not being a 9-5 job came up. #nmas09
1:00 pm amandachapel: @lebrun "Rick Murray saying people want to deal w people (not brands) hence the need to personalize brand #nmas09" WEB2 CLUETRAIN MYTH.
1:00 pm marielacastro: People want to deal with people (not brands) hence the need to personalize your brand (w/ real people engaging) (via @lebrun) #nmas09
1:01 pm MyStarbucksidea: listening to our director speak about social media- tune in! #nmas09 http://bit.ly/5dnk8
1:03 pm brettatwood: #nmas09 Twitter phenomena moving so fast. eBay still needs to establish corporate policy on best practices, according to Richard Brewer-Hay
1:04 pm AnnaMHeatherly: eek! what's with that shirt #nmas09
1:04 pm hrhmedia: Starbucks Digital Director says company eager to engage. Gave me cold shoulder for both of my films, critical of the company. #nmas09
1:05 pm shelligutholm: @lebrun interesting. This theory coincides with Aquents new model/website http://www.aquent.com #nmas09 http://twurl.nl/s8youa
1:06 pm amberhutchins: RT @MyStarbucksIdea: listening to our director speak about social media- tune in! #nmas09 http://bit.ly/5dnk8
1:06 pm alisaagozzino: Check out the Humana kids game at http://bit.ly/zoeyf #nmas09
1:06 pm amandachapel: #nmas09 Excuse me but that "relationship with the brand" stuff is sooooo over played. Certainly in some instances but seriously, get a life.
1:07 pm drgilpin: Surprised by claims that Twitter is "almost too easy." I find that, of all SM channels, Twitter gets worst pushback/neg. reaction. #NMAS09
1:07 pm matthewguiste: @hrhmedia I work on Starbucks social media team. DM me...happy to chat! #nmas09
1:07 pm tmccorkindale: Humana and Disney partner in physical activity video game. I hope they are doing physical activity and not just playing a VG #nmas09
1:09 pm tmccorkindale: Love Virgin America - ordering good food from your seat with better options than a 5 lb. stack of chips and large cookie #nmas09
1:10 pm jcherp: @drgilpin How so? What's the Twitter pushback? #NMAS09
1:10 pm harrisonwfrv5: listening to our director speak about social media- tune in! #nmas09 http://bit.ly/5dnk8 (via @MyStarbucksIdea)
1:11 pm laurelhart: 8 distinct ways you can market in mobile - Microsoft #nmas09
1:12 pm barbaranixon: Loving that the questions coming from online are concise... #nmas09
1:12 pm amandachapel: #NMAS09 Excuse me, fact is for most of the boys out there, the tweeting avocation is a "handheld" activity.
1:13 pm tmccorkindale: This all feels a little Big Brother- 1984. #nmas09
1:13 pm ebayinkblog: The view from the #nmas09 panel http://yfrog.com/7gcdfj
1:13 pm laurakee: Just found #NMAS09: http://twurl.cc/13do -- interesting takes on mobile/social media from Microsoft, Starbucks, Humana, Edelman, Ebay.
1:14 pm mabynshingleton: Twitter can be like "invited spam" with an opt-in/opt-out feature. #nmas09
1:14 pm amberhutchins: eBay: twitter has been 10x more successful than corporate blog for building relationships #nmas09
1:14 pm AnnaMHeatherly: RT @jnjcomm Starbucks -- to engage in social media is to be able to agree to disagree #nmas09
1:15 pm tmccorkindale: Yes! Starbucks SM guru: sometimes people start with technology first, without having the strategy behind it. #nmas09
1:15 pm AlexanderLaskin: #nmas09 Tweeter can't replace blogs...
1:17 pm smith: Peter Monge: how can social media be used in corporate governance? Has corporate policy evolved? #nmas09
1:17 pm Digitas_Health: RT@JNJComm Starbucks -- to engage in social media is to be able to agree to disagree #nmas09
1:18 pm AnnaMHeatherly: @emmisary well....you know, design is SO important! It should never be overlooked! :) #nmas09
1:18 pm AlexanderLaskin: #nmas09 Will customer service migrate to Twitter?
1:19 pm drgilpin: See who's tweeting about #NMAS09: http://is.gd/XVDZ
1:19 pm smith: eBay does quarterly earnings report via Twitter. #nmas09
1:19 pm laurelhart: Wow, eBay has social media guidelines for corporate disclosure and can now fit disclosure notice in 140 characters #nmas09
1:21 pm Rebecca_C: RT @lfpvh: so true: "people don't want to engage with a 'brand,' they want to engage with other people." #nmas09 True Indeed!!
1:21 pm AlexanderLaskin: #nmas09 Ebay releases earnings on Twitter?!? Will it be next step after XBRL
1:21 pm BHALLISY: @mkucharski Hey Matt. I can't seem to follow #NMAS09. What am I doing wrong? I'm a newbe twitterer.
1:21 pm JeremyHL: RT @FvrythingPR: #nmas09 Microsoft customer engagement. eBay, Starbucks and Humana reps also on panel. http://twitpic.com/72e4y
1:23 pm redINKdiary: @ebayinkblog Now there is a great idea! #nmas09
1:24 pm amandachapel: #nmas09 LONG-TERM SOCIAL IMPLICATIONS?!!! It's call "social media." That conflicts w/ our system based on "possessive individualism."
1:27 pm barbaranixon: Interesting session on Croudsurfing. Now time to shut down PC and head over to the Newseum. #nmas09
1:27 pm amandachapel: #nmas09 "Here Comes Everybody" and "Groundswell" are completely full of shit. Terrible. Read "Cult of the Amateur" by Andrew Keen.
1:28 pm brettatwood: #nmas09 eBay's Brewer-Hay discusses adding personal voice to corporate blogs. Example: Blog on layoffs supplemented with personal feelings.
1:28 pm ThinkPR: Recommended reading... From the experts... Ground Swell #nmas09
1:28 pm tmccorkindale: Book recs from SM experts Microsoft, Starbucks and Humana: Groundswell, Tactical Transparency, and Here Comes Everybody #nmas09
1:29 pm KarenRussell: RT @tmccorkindale: Book recs from Microsoft, Starbucks and Humana: Groundswell, Tactical Transparency, and Here Comes Everybody #nmas09
1:29 pm AlexanderLaskin: #nmas09 Feeds can't substitute textbooks!!!
1:29 pm Sean_F: Sean If you're interested in social media you MUST be watching these webcasts http://tr.im/nmas09 #nmas09 #nmasday2. http://ff.im/-3P0TW
1:29 pm amandachapel: #nmas09 READ THE PAPER: "Hacker Practice: Moral Genres and The Cultural Articulation of Liberalism" by Gabriella Coleman.
1:29 pm KarenRussell: But they also want to know what blogs you read! #nmas09
1:30 pm tmccorkindale: eBay chief blogger and Starbucks interview first question: What blogs do you read? #nmas09
1:30 pm WendyBlackburn: This is so true. RT @JNJComm: Starbucks -- to engage in social media is to be able to agree to disagree #nmas09
1:30 pm drgilpin: Attention students/recent grads: First question asked in interviews is, "What blogs do you read?" If answer is "none," end of int. #NMAS09
1:35 pm CV_F: @tp_da vielen Dank nochmal für den Hinweis zur #nmas09. Habe mir die Webcasts angeschaut. Super! Wünsche eine spannende Zeit in Washington.
1:37 pm laurakee: Struggling to find "leverage digital" feed just mentioned in #NMAS09 -- anyone?
1:37 pm ntindall: RT @drgilpin: Attn students: First question asked in interviews is, "What blogs do you read?" If answer is "none," end of int. #NMAS09
1:37 pm twishes_de: [-O] @tp_da vielen Dank nochmal für den Hinweis zur #nmas09. Habe mir die Webcasts angeschaut. Super! Wünsch.. http://tinyurl.com/n2997g
1:40 pm ljthornton: RT @drgilpin: Attn students/recent grads: 1st question asked in interviews: "What blogs do you read?" If answer "none," end of int. #NMAS09
1:48 pm penningink: @BarbaraNixon Thanks for the RT. I forgot to hashtag #nmas09 :-(
1:54 pm penningink: RT @drgilpin Attention students/recent grads: First question asked in interviews is, "What blogs do you read?" #NMAS09
1:58 pm AlinaSelyukh: Attn journo job seekers: 1st question asked in interviews: What blogs do you read? If answer none - out. #NMAS09 (via @drgilpin,@ljthornton)
2:04 pm birdiebailey: RT @ljthornton RT @drgilpin 1st question asked in interviews: "What blogs do you read?" If answer "none," end of int. #NMAS09
2:06 pm Insidedge: RT @amandachapel: @hrhmedia "GE's Dir. of Employee Marketing: 'Blurring between internal+external communications getting stronger. #NMAS09"
2:07 pm barbaranixon: I am *so* not used to big city traffic. This ride to the Newseum is stressful! #nmas09
2:17 pm JeremyHL: Is heading to the Newseum for a private tour and dinner. #nmas09 http://twitpic.com/72j2j
2:22 pm ebayinkblog: Hanging with @gingercm of GCSU after day 2 of the #nmas09 http://yfrog.com/7gvouj
2:26 pm AlexanderLaskin: #nmas09 on the way to Neuseum...traffic is crazy
2:41 pm JeremyHL: At the Newseum observation deck... #nmas09 http://twitpic.com/72l86
2:41 pm ebayinkblog: I think it went well at #nmas09 today. I always have a tendency to run off at the mouth though. Fellow panelists were great!
2:43 pm ebayinkblog: The Newseum was designed to be open and transparent. Huh. I've heard that somewhere before. #nmas09
2:46 pm ChrisC021: #nmas09 the days panels have ended- now on our way to newseum for private tour, dinner, and keynote from nbcs mark whitaker
2:50 pm ChrisC021: #nmas09 NOTE to all: always be cautious when clicking on links posted to this events twitter hashtag
2:59 pm stacylwilson: Starbucks -- to engage in social media is to be able to agree to disagree #nmas09 (via @JNJComm)
3:01 pm JeremyHL: Newseum tour -- master control room. #nmas09 http://twitpic.com/72n05
3:41 pm barbaranixon: http://twitpic.com/72qo3 - Cutest tiny burgers on the planet here @ Newseum #nmas09
3:54 pm syrnewhouse: RT @amberhutchins: eBay: twitter has been 10x more successful than corporate blog for building relationships #nmas09
3:56 pm bsniz: @ebayinkblog It went great! cheers to you! #nmas09
4:28 pm womel: RT @JNJComm: Starbucks -- to engage in social media is to be able to agree to disagree #nmas09
5:06 pm JulieEspinosa: RT @drgilpin: Attn recent grads: First question asked in interviews is, "What blogs do you read?" If answer is "none," end of int. #NMAS09
5:13 pm almacy: At Edelman New Media Academic Summit dinner at Newseum with @pointerj & @janevanryan. #nmas09
6:19 pm LIVESTRONGCEO: By the way...tomorrow's talk is at the New Media Summit - #nmas09
7:37 pm redINKdiary: RT @ebayinkblog: OK taking the stage at #nmas09... Yep, they're on http://yfrog.com/0urdwsj
7:44 pm boxednoise: Attended #NMAS09 today. Panels were nice, however, tool- and tactic-centric. Best panel: Advancing Reputation: Every Org is a Media Company.
7:47 pm boxednoise: Need to look deeper than just tools and tactics #NMAS09; more media/tech literacy needed at K-12 and University (across disciplines) levels.
7:52 pm boxednoise: Glad to hear some theory and capacity discussions being surfaced by David Liu (AOL) and Mike Slaby (Obama). Know why tech works. #NMAS09
7:53 pm AlexanderLaskin: @Sean_F Feeds are information; textbooks teach you how to use, analyze and act upon any information, including the one in the feeds #nmas09
8:02 pm boxednoise: Missed tonight's #NMAS09 festivities @Newseum, was teaching my digital storytelling course. Students rocked photo narrative assignment.
8:12 pm AlexanderLaskin: @amandachapel Why not??? Some do eat steak despite the availability of dog food on every corner... #nmas09
9:50 pm flipbooks: RT @LIVESTRONGCEO: By the way...tomorrow's talk is at the New Media Summit - #nmas09
9:57 pm fergi22: Some pics from the Edelman New Media Academic Summit 09 http://bit.ly/7CFEF #nmas09
10:22 pm Sean_F: @AlexanderLaskin I always thought that was what the "Help" link was for :-) #nmas09
 
June 11, 2009
12:44 am jamiedicken: @rickmurray Tweets from #nmas09 have been great. Wish I was there. Can't wait to read Tactical Transparency & Here Comes Everbody