Russell Dubner Russell Dubner joined Edelman's New York office as an account executive in 1992 and today is president of that same office, which is now home to more than 500 experts in consumer marketing, health communications, corporate and public affairs, financial relations, digital engagement and research. Russell has provided corporate positioning counsel to companies such as Canon, Bombardier, Dannon, GE, Heinz, L'Oreal, Masdar, Motorola, MetLife, Nielsen, PwC, Samsung, Starbucks and UPS as well as a number of fast-growth technology firms. Russell also co-authored Edelman's Master Narrative approach, which draws on the classic elements of storytelling to build consistency and continuity in how a company talks about itself. |