Nick Lucido joined Edelman Digital in 2009 after receiving the Daniel J. Edelman/PRSSA Outstanding PR Student Award. He specializes in conversation analysis and insight for a variety of the firmís clients including ConAgra Foods and Darden Restaurants.
Lucido will graduate from Michigan State University in December 2010. At MSU, he has assisted in redesigning a graduate course in media relations to include a new media component, which he then co-instructed. He is active in the Public Relations Student Society of America and was recently elected to serve as 2010-2011 National President.