Agenda and Panelists
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June 23
8:15am – 9:15am  |  Opening Keynote with Richard Edelman
President & CEO
Edelman

9:20am – 10:20am  |  The Democratization of Media: Succeeding in the New World
Deputy Editor in Chief
Wall Street Journal
CEO & Editor in Chief
Breaking Media*
President & Chief Revenue Officer
The Huffington Post
VP, NBC News Specials & Digital Media
NBC News
Senior Managing Editor
The Associated Press
President & CEO
Edelman U.S.
Moderator

10:30am – 11:15am  |  Transformational Technology: New Tools Driving Change
Partner & Ringleader
Circ.us
Client Services Executive
Facebook
Executive Vice President & Global Practice Chair Edelman Digital (Former Technology and New Media Advisor to the White House & Chief Technology Officer for “Obama for America”)

Managing Director, U.S. Client Services
Edelman Digital
Moderator

11:20am – 12:05pm  |  Learning to Listen: Understanding New Influencers and Measuring Conversations for Meaningful Insights
VP, E-Business & Interactive Marketing
Newell Rubbermaid
Director, Corporate Employee Communications, Kraft Foods & Director, Corporate Communications
Kraft Foods Global, Inc.
EVP
StrategyOne
Moderator

1:20pm – 2:05pm  |  Ongoing Engagement: Real-time, All the Time
Global VP, Communications
Diageo
VP, Audience Experience
CNN Worldwide
Senior Social Media Marketing Manager
Research In Motion
EVP & Global Chair, Consumer Practice
Edelman
Moderator

2:10pm – 2:55pm  |  Beyond the Bottom Line: Using Social Media to Advance Partnerships
Director of Marketing, Consumer Markets
American Heart Association
SVP, Communications
PepsiCo Beverages Americas
Managing Director & EVP
Edelman
Moderator

3:00pm – 3:45pm  |  Employee Engagement: New Lessons, New Conversations
SVP & Chief Communications Officer
United Airlines
Director, Worldwide Communications
Pfizer Global Manufacturing
VP, Global Internal Communications
PepsiCo
President & Global Managing Director, Change & Employee Engagement
Edelman
Moderator

June 24
9:30am – 10:15am  |  Global Media Perspectives
Deputy Editor, International Business and Economics
Newsweek
Main Presenter
BBC World News
Media Reporter
Advertising Age
Senior Counsel
Edelman
Moderator

10:20am – 11:05am  |  “Every Company is a Media Company” – Interview with David Carey and Jon Miller
Group President
Conde Nast**
Chief Digital Officer, Chairman & CEO, Digital Media Group
News Corporation
Editor in Chief
PRWeek
Moderator

11:10am – 11:55am  |  Public Affairs: Communicating Openly and Transparently
Physician & Informatics Fellow, Department of Emergency
Mount Sinai Hospital
Co-Founder & Executive Director
Sunlight Foundation
Executive Vice President & Director, U.S. Corporate Practice
Edelman
Moderator

12:00pm – 1:10pm  |  Lunch Panel: Conversations with Young Professionals (Greenburg Room)
Associate Assistant Account Executive
Edelman
NYU Candidate for MS in Public Relations
NYU
Account Executive
Edelman
Managing Director, Edelman Global Engagement & Corporate Responsibility
Edelman
Moderator

1:15pm – 2:15pm   |  What’s Next
Director
Knight Center for Digital Media Entrepreneurship (DME) & Kauffman Professor of DME, ASU
CEO & Co-Founder
Meetup
Editor in Chief
Mashable
EVP/Global Insights and Strategy
Edelman
President
Edelman New York
Moderator


                        *   indicates affiliation at the time of the Summit
                        ** indicates affiliation at the time of the Summit; currently President, Hearst Magazines
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