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Burghardt Tenderich is an Associate Professor at the University of Southern California Annenberg School for Communication & Journalism in Los Angeles, CA, where he teaches and researches about transmedia branding, social media and media entrepreneurship. He is Associate Director of the Annenberg School’s Strategic Communication and Public Relations Center, and co-author of the Generally Accepted Practices for Public Relations (GAP VII). Burghardt is a member of the editorial board of Case Studies in Strategic Communication (CSSC), a peer-reviewed online publication dedicated to the study of strategic communication through the case study form. He serves as an advisor to Ombud Corp., an early stage business-to-business social media start-up. At the University of California at Berkeley, Burghardt was the Executive Director of the Center for Entrepreneurship & Technology and a lecturer on entrepreneurship. Burghardt has over 20 years-experience in communication and marketing in the information technology and internet industries. Previous positions include General Manager, North America, for technology communications consultancy Bite Communications, Vice President, Public Relations at Siebel Systems, and Senior Vice President & Partner in technology PR agency Applied Communications. Burghardt holds an M.A. and a Ph.D. in Economic Geography from the University of Bonn, Germany. |
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Burghardt Tenderich
Professor
USC - Annenberg
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