June 20
1:00pm - 1:30pm  |  Summit Kickoff
Martha Russell Executive Director Media X at Stanford University	Richard Edelman President & CEO Edelman	Nancy Ruscheinski Chief Innovation Officer Edelman

1:30pm - 2:00pm  |  Social Media Adoption By Organizations

Burghardt Tenderich Professor USC - Annenberg

2:00pm - 3:30pm  |  New Skills for Next Gen Communicators
Frank Ovaitt President & CEO Institute for Public Relations	Barbara Nixon, Ph.D. (ABD) Assistant Professor Southeastern University	Phil Gomes SVP, Digital Edelman Moderator
Also contributing: Richard Cole, Michigan State University Tiffany Gallicano, University of Oregon Laurel Hart, New York University Kelli Burns, University of South Florida Andy Curran, University of Cincinnati Bill Sledzik, Kent State

3:45pm - 5:00pm  |  Citizen Journalism & The Occupy Wall Street Movement

Kevin Breslin Filmmaker & Director #whilewewatch

6:30pm - 8:00pm  |  Cocktail Party - co-hosted by PR Week magazine

June 21
8:30am - 9:00am  |  Keynote: When All Media Is Social: Navigating the Future of Communications
Richard Edelman	(Using Firefox and not seeing a video panel? Click here instead.)

9:00am - 9:15am  |  Future of News
Richard Gingras Head of News Products Google	(Using Firefox and not seeing a video panel? Click here instead.)

9:15am - 10:00am  |  Building A Social Brand
Angela LoSasso Director of Social Marketing RIM	Alex Wheeler Vice President, Global Digital Marketing Starbucks	Charlie Taylor General Manager - Digital Marketing Volkswagen	(Using Firefox and not seeing a video panel? Click here instead.)
Cricket Wardein Managing Director, Digital West Edelman Moderator

10:00am - 10:15am  |  Case Study: HP - Launching a New Product Entirely through Social Media
Natalie Malaszenko Director, Worldwide Digital Marketing & Social Media HP	(Using Firefox and not seeing a video panel? Click here instead.)

10:30am - 11:45am  |  Platforms Shaping Our World
Mark Coatney Director/Media Evangelist Tumblr	Mario Sundar Sr. Social Media Manager LinkedIn	Louis Gray Google + evangelist Google	(Using Firefox and not seeing a video panel? Click here instead.) (first twenty seconds are silent)
Greg Galant Founder Muckrack	Tyler Hellinge Agency Development Lead Facebook	Jay Porter EVP, Global Client Relationship Manager, Starbucks Edelman Moderator

11:45am - 12:30pm  |  The New Influentials: Tracking & Measuring Online Influence
Andrew Grill CEO Kred	Brian Solis Principal Analyst Altimeter Group	Jonny Bentwood Global Head Analyst and Influential Engagement Edelman	(Using Firefox and not seeing a video panel? Click here instead.)
Michael Brito SVP, Digital West Edelman Moderator

1:30pm - 2:30pm  |  The Content Imperative: Creating, Curating, and Distributing Content Worth Sharing
Andy Wiedlin Chief Revenue Officer Buzzfeed	Jack Teuber Managing Director, Global and US Digital Marketing PwC	Rebecca Lieb Analyst Altimeter Group	(Using Firefox and not seeing a video panel? Click here instead.)
Julia Hood EVP Haymarket Media Moderator

2:30pm - 2:45pm  |  Case Study: Charles Schwab: Test, Learn, Integrate, Repeat
Greg Gable SVP and Head of Corporate Public Relations Charles Schwab	(Using Firefox and not seeing a video panel? Click here instead.)

2:45pm - 3:30pm  |  Storytelling in a Digital Age
Adam Christensen Senior Director, Corporate Communications & Digital Strategy Juniper Networks	Liya Sharif Sr. Director, Marketing and Global Communications Qualcomm	Maria Amundson GM, Silicon Valley Edelman Moderator	(Using Firefox and not seeing a video panel? Click here instead.)

3:30pm - 4:15pm  |  The New Curators
Roman Karachinsky Co-founder & CEO News 360	Burt Herman CEO & Co-founder Storify	Dmitry Shevelenko Head of Monetization Pulse	(Using Firefox and not seeing a video panel? Click here instead.)
Steve Rubel EVP/Global Insights and Strategy Edelman Moderator

4:30pm - 5:15pm  |  Videonomics™: How Online Video is Changing The Game
Michael Rucker Product Manager, Original Programming and Networks YouTube	Patrick Starzan VP, Marketing and Business Development FunnyorDie	Andy Jedynak CEO PopTent	(Using Firefox and not seeing a video panel? Click here instead.)
Joanne Colan SVP & Senior Content Strategist Edelman Moderator

7:00pm  |  Dinner: NPR's Digital Evolution

Kinsey Wilson EVP & Chief Content Officer NPR

June 22
9:00am - 9:30am  |  Big (Beautiful) Data
Drake Martinet	Jorn Lyseggen CEO Meltwater	Leslie Bradshaw President & COO Jess3	(Using Firefox and not seeing a video panel? Click here instead.)
Chris Lightner Vice President of Measurement Edelman Moderator

9:30am - 9:50am  |  Case Study: eBay
Alan Marks SVP Global Communications eBay, Inc	(Using Firefox and not seeing a video panel? Click here instead.)

10:00am - 10:30am  |  Managing Risk & Reputation in a Social Media Environment
Ben Isaacson Privacy and Compliance Leader Experian	Dave Samson GM, Public Affairs Chevron	Harlan Loeb Global Chair, Global Crisis & Risk Management Edelman Moderator	(Using Firefox and not seeing a video panel? Click here instead.)

10:30am - 11:15am  |  Every Company is a Media Company
Maria Poveromo Group Manager, Social Media Adobe	Sandra LeDuc Principal Managing Editor Microsoft	Curt Kundred President, Western Region Edelman Moderator	(Using Firefox and not seeing a video panel? Click here instead.)

11:15am - 12:00pm  |  Mobile + Social
Asif R. Khan Founder & President Location Based Marketing Association	Jason Ford Founder & CEO Feedmagnet	Tim Hayden SVP, Mobile Strategy Edelman Moderator	(Using Firefox and not seeing a video panel? Click here instead.)