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Agenda and Panelists
June 20
1:00pm - 1:30pm  |  Summit Kickoff
Executive Director
Media X at Stanford University
President & CEO
Edelman
Chief Innovation Officer
Edelman

1:30pm - 2:00pm  |  Social Media Adoption By Organizations
Professor
USC - Annenberg

2:00pm - 3:30pm  |  New Skills for Next Gen Communicators
President & CEO
Institute for Public Relations
Assistant Professor
Southeastern University
SVP, Digital
Edelman
Moderator
Also contributing:
  • Richard Cole, Michigan State University
  • Tiffany Gallicano, University of Oregon
  • Laurel Hart, New York University
  • Kelli Burns, University of South Florida
  • Andy Curran, University of Cincinnati
  • Bill Sledzik, Kent State

3:45pm - 5:00pm  |  Citizen Journalism & The Occupy Wall Street Movement
Filmmaker & Director
#whilewewatch

6:30pm - 8:00pm  |  Cocktail Party - co-hosted by PR Week magazine

June 21
8:30am - 9:00am  |  Keynote: When All Media Is Social: Navigating the Future of Communications
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9:00am - 9:15am  |  Future of News
Head of News Products
Google
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9:15am - 10:00am  |  Building A Social Brand
Director of Social Marketing
RIM
Vice President, Global Digital Marketing
Starbucks
General Manager - Digital Marketing
Volkswagen
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Managing Director, Digital West
Edelman
Moderator

10:00am - 10:15am  |  Case Study: HP - Launching a New Product Entirely through Social Media
Director, Worldwide Digital Marketing & Social Media
HP
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10:30am - 11:45am  |  Platforms Shaping Our World
Director/Media Evangelist
Tumblr
Sr. Social Media Manager
LinkedIn
Google + evangelist
Google
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(first twenty seconds are silent)
Founder
Muckrack
Agency Development Lead
Facebook
EVP, Global Client Relationship Manager, Starbucks
Edelman
Moderator

11:45am - 12:30pm  |  The New Influentials: Tracking & Measuring Online Influence
CEO
Kred
Principal Analyst
Altimeter Group
Global Head Analyst and Influential Engagement
Edelman
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SVP, Digital West
Edelman
Moderator

1:30pm - 2:30pm  |  The Content Imperative: Creating, Curating, and Distributing Content Worth Sharing
Chief Revenue Officer
Buzzfeed
Managing Director, Global and US Digital Marketing
PwC
Analyst
Altimeter Group
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EVP
Haymarket Media
Moderator

2:30pm - 2:45pm  |  Case Study: Charles Schwab: Test, Learn, Integrate, Repeat
SVP and Head of Corporate Public Relations
Charles Schwab
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2:45pm - 3:30pm  |  Storytelling in a Digital Age
Senior Director, Corporate Communications & Digital Strategy
Juniper Networks
Sr. Director, Marketing and Global Communications
Qualcomm
GM, Silicon Valley
Edelman
Moderator
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3:30pm - 4:15pm  |  The New Curators
Co-founder & CEO
News 360
CEO & Co-founder
Storify
Head of Monetization
Pulse
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EVP/Global Insights and Strategy
Edelman
Moderator

4:30pm - 5:15pm  |  Videonomics™: How Online Video is Changing The Game
Product Manager, Original Programming and Networks
YouTube
VP, Marketing and Business Development
FunnyorDie
CEO
PopTent
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SVP & Senior Content Strategist
Edelman
Moderator

7:00pm  |  Dinner: NPR's Digital Evolution
EVP & Chief Content Officer
NPR

June 22
9:00am - 9:30am  |  Big (Beautiful) Data
CEO
Meltwater
President & COO
Jess3
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Vice President of Measurement
Edelman
Moderator

9:30am - 9:50am  |  Case Study: eBay
SVP Global Communications
eBay, Inc
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10:00am - 10:30am  |  Managing Risk & Reputation in a Social Media Environment
Privacy and Compliance Leader
Experian
GM, Public Affairs
Chevron
Global Chair, Global Crisis & Risk Management
Edelman
Moderator
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10:30am - 11:15am  |  Every Company is a Media Company
Group Manager, Social Media
Adobe
Principal Managing Editor
Microsoft
President, Western Region
Edelman
Moderator
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11:15am - 12:00pm  |  Mobile + Social
Founder & President
Location Based Marketing Association
Founder & CEO
Feedmagnet
SVP, Mobile Strategy
Edelman
Moderator
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