Brian Snyder Senior Manager, Interactive Communications and Knowledge Management, Whirlpool Brian Snyder leads global web communications and collaboration for Whirlpool Corporation. As senior manager of interactive communications and knowledge management, Snyder heads a cross-functional team of IT and communications professionals to engage internal and external company stakeholders across emerging channels, the company’s enterprise portal and WhirlpoolCorp.com. Currently, Snyder coordinates a consistent and effective approach to social media across all Whirlpool’s regions and functions, from customer service to issues management, measurement and proactive brand-building.